If you’re searching for a job, chances are you’ve heard about the all important cover letter – a document sent along with your resume to provide additional information on your experience and qualify why you’re the perfect fit for the role.

Writing a great cover letter takes a certain level of effort and skill – it’s the absolute must have accessory for any job seeker out there! The cover letter is your chance to stand out from the competition, make a great impression, and, most importantly, explain in greater detail why you’re uniquely qualified for the position.

Crafting Your Cover Letter

A. Collecting Relevant Information
As you prepare to craft your cover letter, start by collecting vital pieces of information. Take note of any key skills outlined in the job ad and make note of words they used to describe the ideal candidate. Noting all of the important details from the job ad will help as you begin to tailor your cover letter to the position.

B. Personalizing the cover letter
Using the same language in the job ad will help you personalize your cover letter. This will help recruiters to recognize that you have read the job ad closely and that you understand the expectations for the position you are applying for. As well as using the same language, express your enthusiasm for the opportunity and provide specific examples of how you are qualified for the role.

1. Use the same language as the job ad
By emphasizing the language used in the job ad, you’ll demonstrate to the recruiter that you have read the job description closely and are specifically interested in this role. If a job ad emphasizes skill in troubleshooting, be sure to use the same terminology in your cover letter when discussing your expertise in this area.

2. Express enthusiasm
Showing enthusiasm is an important part of a winning cover letter. Think of your cover letter as a way to make a personal connection with recruiters and hiring managers. When you express genuine enthusiasm for the role, you’ll make the recruiter excited to learn more about you as a candidate.

3. Highlight your qualifications
When you highlight your qualifications for the role, you’ll make it easy for recruiters to recognize that you have the skills to do the job. It’s important to recognize why you are specifically well-suited for the job, as this will help you stand out amongst other candidates.

C. Explain why you’re the right person for the job
Your cover letter should help to make the case as to why you should get the job. Highlight why you are particularly qualified for the position and how you stand out amongst other applicants. Showcase how your skills, experience and enthusiasm make you the perfect fit for the role.

1. Highlight why you are particularly qualified for the position
Highlighting your qualifications and accomplishments in your cover letter is a great way to make the case for why you are the ideal candidate for the job. Start by listing your qualifications that are directly relevant to the position, such as specific technical skills or certifications. Be sure to emphasize why you bring something unique to the table that other applicants may not have.

2. Let your personality shine through
In addition to showcasing your qualifications, let your personality shine through in your cover letter. This will help recruiters get to know you as a person, rather than just as a set of skills and qualifications. Share a bit about your interests outside of work and why the position you are applying for is meaningful to you personally. Doing so will give recruiters a chance to see the human side of you and will help them envision you as part of their team.

Formatting Considerations

A. Use a Professional Font
When it comes to choosing the right font for your cover letter, going with something that looks professional is key. A good choice is something timeless and traditional, such as Arial, Times New Roman, or Helvetica. Doing so will give your cover letter that extra bit of credibility and can help you stand out from the pack.

B. Tailor your Cover Letter to the Job Opportunity
This one is a key part of making your cover letter memorable. Be sure to reference the job you’re applying for, and why your skills and experience make you a great fit for the position. Make sure you keep it focused and relevant.

C. Keep it to One Page
The shorter, the better, when it comes to writing a cover letter! You don’t want to overwhelm the reader with long winded explanations or too much detail. Keep it concise and to the point, and be sure to reference the job opportunity you’re applying for, and why you’re the perfect candidate.


Adding a personal touch to your cover letter is key to making it stand out and be memorable to employers. We’ve learned why including details that showcase your qualifications, values, characteristics, and personality are all important in order to make a great impression, and how to use those details to your advantage in your cover letter. We’ve also discussed how to incorporate portions of your portfolio, like relevant accomplishments and awards, into your letter in order to demonstrate your potential as a successful employee. By adhering to these tips, you’ll be sure to create a cover letter that shows employers you’re the one for the job.

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